Brand Identity: How Hiring a Professional Designer Contributes to Your...
Your brand identity is the outward expression of your brand; the tangible elements that you can see, touch, feel and hear… maybe even smell. And just like your personal attributes, people will...
View ArticleDesign Thinking — 3 Features of Good Design (How Good Design Helps Your Brand...
Good design is captivating, seductive and acts as an emissary for your brand. By catching the eye of your audience members, drawing them in and reinforcing their core values, good design helps your...
View ArticleBrand Identity: Differentiating Your Brand Using Multiple Visual Cues (Form,...
Recently British retailer Selfridges — which apparently sells EVERYTHING — started a new marketing campaign entitled “No Noise.” As part of this campaign, they sold un-branded versions of famous...
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